Its baffling how much the media has an impact on our daily lives. And how imburdened we're to Ekta Kapoor and the likes for giving metaphors to daily objects and happenings.
Any bad woman in the family is a 'Pallavi' - in years I think people will stop naming their kids Pallavi, in fear of the possible impacts the name might have on their personality. Any overdressed woman is a branded 'Komolika' - extra eyeliner, strappy blouses, dark lipsticks and the likes.
A man of noticable personality and a well-groomed walk is a 'Rishab Bajaj' and a parent's son is 'Om'.
I went shopping for a farewell sari today. After rejecting a dozen offers, he called out to a hired help - 'Get the Ramola Sikand sari'. At that moment, I realized how exploitable the media has become and how exploited are us consumers.
Rejecting that too, I walked out feeling sad how starrey-eyed we really are. Accordingly, my denims can be 'Bipasha jeans' or heels can be 'Kareena sandals'. Either way, everytime I look at something or someone, I know, I am starred for life!
Comments
True, media rules and thats why Rupert Murdoch is called the world's most powerful man, according to an independent research done by me and a few faculty members at my institute 55% of unbranded products are marketed as a Media Person's belonging...like in your case the Ramola Sikand Sari
made cooler by The Geek on January 22, 2004 8:43 PM
we have alway had popular brand names for verbs or nouns...calling any chocolate Cadbury, or Xeroxing that paper instead of photocopying, etc.
made cooler by Patrix on January 23, 2004 3:34 AM
I haven't wathched much of these bhabhi's and bahus. But yeah there brand value is increasing day by day. Branding is an integral part of any media campaign. and they do have to attach some phenomena with a character.
made cooler by Sarthak on January 23, 2004 8:16 PM
I just hate Ekta Kapoor. She's definately gonna land up in hell. She'd be lucky to be strung up by thumbs ifnothing else.
You know, its not exactly her fault. She's just making money. It's just that the people of our country are foolish enough to fall for all this. Considering that official 'Sudha Chandran Bindis' are a big hit in Bombay. Such people definately need serious pshychaitric (I hope I spelled that right) help. Even that won't be of any help. They'd just end up critisizing the man, rather than listen to him.
made cooler by Rohit on January 23, 2004 9:02 PM
Kushagra: Yea, and Radiocity was on its way to auction off the Hema Malini Baghban Sari all day yesterday - wowie! Like I'd spend a wad of thousands for that!
Patrix: Good point.. but thats because of the impact of the brand - not a star endorsing it. Why are we so inclined to connect our lives to fictitious characters anyway?
Sarthak: Don't watch bhabhi's and bahu's at all but everyday life forces one to have decent knowledge - or else, imagine someone praising a bahu and calling her 'Tulsi' while you look dumbstruck :P
Rohit: Hell won't have her.. she's the Devil anyway! Got the whole world to live with never ending pregnancies, accidents, amnesia, double roles and bees-saal-baad. I've heard about the bindi's - wow, talk about making an impact - just like the Shanti bindi's long time back.
made cooler by Lime on January 24, 2004 11:15 AM
ekta is changing the character
made cooler by shahzad on May 19, 2004 5:44 PM
ekta is changing the character
made cooler by shahzad on May 19, 2004 5:44 PM